K-State announces radio deal with 610 Sports in Kansas City

Kansas State sports has found a new home on the radio.

K-State’s football, men’s basketball, and approximately 10 women’s basketball games will be broadcast on 610 Sports in Kansas City beginning in September on a four-year deal, the school announced Friday afternoon.

K-State and its multimedia rights holder, Learfield, agreed to the deal with Entercom KC, 610’s owner.

“When we began our search for a new radio home in Kansas City, a strong commitment to K-State and our programs and an improved signal strength were at the forefront of our discussions,” said Athletics Director Gene Taylor. “With Entercom KC and 610 Sports, we were able to accomplish those goals, and we are excited to begin what we hope to be a long-term relationship together. I know our fans, both in the Kansas City metro area and throughout areas of the Midwest, will enjoy an improved listening experience.”

The moves comes after K-State spent the previous 18 years with WHB (610 AM).

The Bill Snyder and Bruce Weber radio shows will also be broadcast on 610, which stretches into Nebraska, Missouri, Iowa and Arkansas.

K-State also announced that the few football games that clash with Royals broadcasts will be aired on KMBZ Talk 980 AM.