I know I'm fast becoming the "Rumor Guy" around here and I'm ok with that to some degree.  I'll give you my standard legal disclaimer: This is rumor. I was told the following from my intern who shared a class with a member of the team.

Apparently this all happened a while ago.  The two knuckleheads in question went shopping at Dillard's.  The stuff they were buying was 30% or so off and the girl at the counter gave them 50%.  It required a managers code, which the girl knew, and was discovered when they were reconciling their accounting.  The code used belonged to a manager that wasn't working that day or it would have never been noticed.  The store tracked down the receipts and pulled the tape to see who had used the code and who got the discount.  Guess who?  Someone from Dillard's (we'll call him Douche) called KSU and the school called the NCAA.  This is where it gets dicey...Curt was buying more than Jake so got a bigger "benefit".  There's also a little scuttlebutt that Jake came clean right away and Curt did a little two-step.  Not sure.

Having worked for a retail clothing store this is incredibly common, especially in college towns.  In fact, the chain I worked for stopped hiring guys who belonged to a certain frat (which I was not a part of) because it was so bad.  That said, these guys should have used their heads.  It is a form of stealing and to a store is no different than paying full price but walking out with a shirt down your pants.  They gray area comes with who is the culprit?  The one who misused a managers code or the ones who didn't say "no thanks".  They are nationally recognizable, especially Jake, and put their own, and their schools, future on the line for some fucking Southpole (whatever that is) and diesel clothing.

Just as I was finishing up, THIS ARTICLE came over twitter which makes my intern sound about right.