The two crown jewel TV markets delivered by the old Southwest Conference when the Big 8 expanded were Houston and Dallas/Fort Worth. While the linked survey doesn't examine the market share and rating delivered by those markets during regular-season games, it does indicate those two cities don't really give a damn about major sporting events involving Big 12 schools north of the Red River. In the last year, Oklahoma played for the BCS National Title, and KU played for the NCAA basketball national title. Out of the top 56 Nielsen TV markets, Houston could only manage to finish 26th and 37th for those events, respectively. The above link doesn't give D/FW's specific finish for those two events, but the stats appear to indicate the metroplex consistently finished in the middle of the pack. Meanwhile, old Big 8 markets such as Kansas City, Oklahoma City and Tulsa delivered big market shares for both the NCAA basketball final and the BCS National Title Game. And before the inevitable "home team" argument gets brought up, I'll be happy to point out that OKC and Tulsa delivered big numbers for the NCAA Tournament final, too. In total, Oklahoma City finished 25th, Kansas City was tied for 26th, and Tulsa was tied for 29th. Meanwhile, D/FW was 44th and Houston was dead-ass last at 56th. (Hat tip: Tim Griffin)