FanShot

We expanded for TV sets, right?

6

The two crown jewel TV markets delivered by the old Southwest Conference when the Big 8 expanded were Houston and Dallas/Fort Worth. While the linked survey doesn't examine the market share and rating delivered by those markets during regular-season games, it does indicate those two cities don't really give a damn about major sporting events involving Big 12 schools north of the Red River. In the last year, Oklahoma played for the BCS National Title, and KU played for the NCAA basketball national title. Out of the top 56 Nielsen TV markets, Houston could only manage to finish 26th and 37th for those events, respectively. The above link doesn't give D/FW's specific finish for those two events, but the stats appear to indicate the metroplex consistently finished in the middle of the pack. Meanwhile, old Big 8 markets such as Kansas City, Oklahoma City and Tulsa delivered big market shares for both the NCAA basketball final and the BCS National Title Game. And before the inevitable "home team" argument gets brought up, I'll be happy to point out that OKC and Tulsa delivered big numbers for the NCAA Tournament final, too. In total, Oklahoma City finished 25th, Kansas City was tied for 26th, and Tulsa was tied for 29th. Meanwhile, D/FW was 44th and Houston was dead-ass last at 56th. (Hat tip: Tim Griffin)

X
Log In Sign Up

forgot?
Log In Sign Up

Please choose a new SB Nation username and password

As part of the new SB Nation launch, prior users will need to choose a permanent username, along with a new password.

Your username will be used to login to SB Nation going forward.

I already have a Vox Media account!

Verify Vox Media account

Please login to your Vox Media account. This account will be linked to your previously existing Eater account.

Please choose a new SB Nation username and password

As part of the new SB Nation launch, prior MT authors will need to choose a new username and password.

Your username will be used to login to SB Nation going forward.

Forgot password?

We'll email you a reset link.

If you signed up using a 3rd party account like Facebook or Twitter, please login with it instead.

Forgot password?

Try another email?

Almost done,

By becoming a registered user, you are also agreeing to our Terms and confirming that you have read our Privacy Policy.

Join Bring On The Cats

You must be a member of Bring On The Cats to participate.

We have our own Community Guidelines at Bring On The Cats. You should read them.

Join Bring On The Cats

You must be a member of Bring On The Cats to participate.

We have our own Community Guidelines at Bring On The Cats. You should read them.

Spinner.vc97ec6e

Authenticating

Great!

Choose an available username to complete sign up.

In order to provide our users with a better overall experience, we ask for more information from Facebook when using it to login so that we can learn more about our audience and provide you with the best possible experience. We do not store specific user data and the sharing of it is not required to login with Facebook.

tracking_pixel_9347_tracker