5. What can the Big 12 do to strengthen itself? Maybe (and this is a huge switch for me) … share TV revenue equally? I wonder if Texas should propose that anyway…if the Big 12 stays together, it will make the conference stronger. If it doesn’t, it will demonstrate that we can be good partners. Besides, it’s not like we need the money.From Barking Carnival, it appears some Texas fans are thinking that equal revenue sharing is the way to go in this conference.